 | Knowledge is power. Use our glossary of terms to understand your product and gain insight into the world of email marketing. |
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Resources > Glossary |
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Email Marketing Glossary |
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View full glossary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Vendor | | Any company that provides a service. See email vendors. | | Verification | | A program that determines an email came from the sender listed in the return path or Internet headers; designed to stop email from forged senders. | | Video e-mail | | An email message that includes a video file, either inserted into the message body, accessible through a hotlink to a Web site or accompanying it in an attachment (least desirable because many ISPs block executable attachments to avoid viruses). | | Viral Marketing | | A type of marketing that is carried out voluntarily by the company's targeted customers. The electronic equivalent to 'word-of-mouth advertising'. Email has made this type of marketing both relevant and prevalent. Tools such as 'send this page' or 'email to a friend' encourage people to refer or recommend your company's product, service or a specific offer to others. | | Virus | | A program or computer code that affects or interferes with a computer's operating system and gets spread to other computers accidentally or on purpose through email messages, downloads, infected CDs or network messages. See worm. | |
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