Email Marketing Glossary

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

An expression that simply refers to HTML email (see HTML message). When most people think of email they think of plain text. When you see the term 'newsletter' in marketing, it conjures up a whole range of new opportunities.

Nth name

The act of segmenting a list for a test in which names are pulled from the main list for the test cell by number -- such as every 5th name on the list. See also a/b split.

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