GraphicMail API case study
The GraphicMail API (Application Protocol Interface) is a way for you to interact your customer database, CRM, CMS, or e-commerce shopping cart with your GraphicMail data. It opens a world of possibilities.
Seamless CRM integration at Contact Anywhere 
Contact Anywhere is a hosted, software as a service tool designed to support the business processes of diverse marketing and sales focused organisations. The core service is an intuitive suite of modules for contact management, salesforce automation, and pipeline analysis. All are highly customizable and can be integrated with remote data, services and applications. For example:
- Web site integration
- Using data from customer servers in Contact Anywhere forms
- Using Contact Anywhere data in customer applications
The highly customisable interface allows customers to tailor the standard fields, forms and service to their specific needs. A programming API means developers can integrate data from many different sources and geographic locations onto a single form presented anywhere.
How they used the GraphicMail API
Customer demand led the Contact Anywhere team to investigate opportunities to integrate email marketing with the existing services.The key requirement was tight integration with existing features, and to avoid the email capabilities looking like an afterthought or “bolt-on” feature. Initial analysis of a number of such services uncovered Graphic Mail and its unusually rich programming interface. This suggested the goal could become a reality as it is a publically available interface providing comprehensive integration capability. An evaluation of the interface, coupled with excellent support from the Graphic Mail development team confirmed the goal would be achievable.
 
The GraphicMail email service is now fully integrated in Contact Anywhere providing an excellent value-add feature. All email activities are recorded against individual customers and prospects providing precise intelligence and staged processing. So email marketing is part of the regular process of tele-marketing campaigns and pipeline monitoring. They call it intelligent emarketing.
Contact Anywhere users are now benefitting from an integrated, customisable marketing process starting with initial data capture, tagging and segmentation, inclusion in tele-marketing, targeting and intelligent emarketing with all activity linked to the initial source data.
Hopefully, this sparks a few ideas on how you can offer some new and useful services for your clients. If you’ve got an API example we can showcase, or any cool implementation of GraphicMail, send along. We’re always working on new additions to the API, and are willing to entertain any suggestions you have for improving it. To see the API in it’s current state click here.
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